Agar Plasticity
Kosuke Araki, Noriaki Maetani, and Akira Muraoka]] World Open Water Swimming Association in the category of World Open Water Swimming Offering of the Year]]Agar Plasticity is a project that explores using marine algae in packaging. Agar Plasticity by AMAM won the grand prize at the 2016 Lexus Design Awards global competition.
AMAM[edit]
AMAM or Team Agar is a group of Japanese designers including Kosuke Araki, Noriaki Maetani, and Akira Muraoka that created Agar Plasticity. Team Agar won over a field of 1,200+ entries from 73 countries for their creation of an earth-friendly alternative to plastic that uses agar, a jelly-like substance derived from algae.
Lexus Design Award Video[edit]
2016 World Open Water Swimming Offering of the Year nomination[edit]
Agar Plasticity was nominated for the 2016 WOWSA Awards, a recognition of outstanding men, women, performances and offerings around the globe sponsored by the World Open Water Swimming Association in the category of World Open Water Swimming Offering of the Year]].
Team Agar, led by Japanese designers Kosuke Araki, Noriaki Maetani and Akira Muraoka, created Agar Plasticity that explores using agar, a substance derived from marine algae in consumer packaging. With the planet's oceans gradually filling up with non-biodegradable products unused and discarded by humanity the world over, a crisis is looming that out-of-the-box thinkers and tinkers are focusing on coming up with innovative solutions to help improve and maintain Mother Nature. For their bold and ambitious experiment that addresses one of the biggest pollution problems of modern time, for their production of earth-friendly drinking vessels made from marine algae, for winning the grand prize at the Lexus Design Awards global competition, the Agar Plasticity project is a worthy nominee for the 2016 World Open Water Swimming Offering of the Year.
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